EBOOK-“Direct Response Site Design”. Create your own world of a profitable online business.
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Contents-
A BRIEF HISTORY OF THE INTERNET
THE HISTORY OF THE COMMERCIAL INTERNET
BASIC PRINCIPLES OF DIRECT RESPONSE
Basic Rule #1: No External Links
Basic Rule #2: Small User Base, High Conversion Rate
Basic Rule #3: KISS
THE FIRST STEP: SITE MAP AND DESIGN
SITE DESIGN AND THE THREE CLICKS RULE
COMMERCE SYSTEM
BELLS AND WHISTLES
HOW WEB PAGES WORK
KEY HTML TAGS
TAGS IN DIFFERENT BROWSERS
CSS
PLAIN TEXT HTML VS. AUTHORING TOOLS
WHAT TO LOOK FOR
WHERE TO FIND CODERS
WHAT TO SPEND
CODER COLLABORATIONS
THE BASICS OF COLLABORATION
Additional CHARGES: HOW TO HANDLE THEM
SALES LETTER FORMAT
FORMATTING ISSUES FOR WEBSITES
MANAGING COMMERCE
ONLINE COMMERCE AND OFFLINE BANKING
SHIPPING ISSUES
SOFTWARE PIRACY AND FIGHTING IT
PROMOTING YOUR SITE
BASICS OF DIRECT RESPONSE WEBSITE PROMOTION
DIRECT ADVERTISING
INDIRECT ADVERTISING
AFFILIATE MARKETING
EXPANDING AND IMPROVING YOUR SITE
EXPANDING YOUR PRODUCT LINE
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